In this course students learn about important aspects of doing business in an international context.
Media Competence starts with a review of marketing mix with focus on promotion and advertising. The students will learn how to conceptualize and implement an offline media plan for an advertising campaign.
The business simulation "Global Factory" is played in this interactive language course. Small groups of students are required to operate a simulated business and, at the same time, apply their knowledge of accounting and use their English communicative skills.
Course overview
Given the importance of international tourism the course aims at providing an understanding of the phenomena, concepts and frameworks of international tourism. The course focuses on the following components:
This course provides you with a sound understanding of international tourism. You will be able to:
The central content of Introduction to Tourism Marketing is the development of a marketing concept and its implementation into operative measures.
The course covers key intercultural theories, world views and intercultural issues like culture shock, and typical challenges of intercultural communication and intercultural interactions. The objective is to advance the students "understanding” for the pitfalls of intercultural communication.
The basic content of this course is globalization in tourism, developments in international tourism markets and development perspectives of international tourism. A main emphasis is put on cases that deal with sustainability and sustainable development in the tourism industry.
The course covers
Course overview
The course focuses on sustainable development and management with regard to environmental issues in different tourism sectors. It examines key players such as airlines, tour operators, cruise shipping and gives insights about waste management, energy consumption and animal welfare in the tourism industry.
Students will acquire the ability to judge and compare the influences of tourism on resources, society and environment and to analyze their pros and cons. The students will understand how International Sustainability is put into practice in the tourism sector.
Through a combination of theoretical and practical examples the students will learn the essential topics. Students will prepare for class by reading given documents, preparing group presentations and discussing on the topic that is presented.
Fundamental topics are
In this course, students learn about corporate strategy, strategic planning and corporate portfolio management. Further, they learn about competitive advantages (with strategic field analysis and tourism value chain). Students also get information about expansion strategies and the legal scope of action, organic growth, mergers and acquisitions.
Course overview
Different language courses on different levels will be offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
Course overview
Basic concepts of organizational theory (eg, "Structure follows strategy");
Distribution of tasks within the company;
Coordination of the division of labor, task performance in the company;
Organization Process;
Data collection, analysis and representation in organizational projects
Course overview
Next to content expertise, soft skills and above all presentation skills (the ability to present yourself and a content successfully) are necessary key competencies playing an eminent role at university as well as in business life.
Introduction to the basics of presenting with accent on presentations in a scientific context including arguments and structure, but also body language are content of this course. Self and time management, learning styles, teamwork, the creative mind set as key competencies are additional topics.
The students will get familiar with basic rules which help to become more convincing and professional in presenting a topic in a scientific context. By the end of this course the students should be able to apply them in a successful and effective presentation. Moreover, they learn about strategies on self and time management, on how to handle stress and how a creative mindset works. Learning in this course is experience-oriented, with elements of training and team work.
Course overview
The course is a preparation for international students to acquire the fundamental knowledge of the German tourism market and its key players such as German airlines, hotel companies, tour operators but also the tourism media and tourism organizations. Students will do practical trainings and discuss future developments in the tourism sector.
Course overview
"The German Economy" gives students an overview of important aspects of the German economy, e.g. the business sectors, labour market, social system, infrastructure. It will then analyse particular companies' development and business model.
Course overview:
The European Convention Market
course covers:
The MICE Destination Europe
The Suppliers
SWOT Analysis & Future Prospects
Prerequisites: Interest in Business Travel, Focus Meetings, Incentives, Conventions, Events (MICE)
Course overview
On Event Management the students have the first introduction on the operative part of concept and production of events, an ever-growing industry.
No matter what your background or area of interest and studies is, there is a chance that you might end up working in the event management industry, as an event manager, as a supplier, or as a client who needs an event.
Literature
Course overview:
This course is a seminar on intentional changes of business organisations.
Course content:
The seminar contains the basic theory on change management and organisational development which will be studied by means of a business simulation. In a second phase, the use of selected Change Management techniques will be trained (case study).
Learning objectives:
The students are enabled to understand the structure of organisational change projects. They learn to identify the main tools and techniques that are used to drive change and overcome resistance to change. Based on this theoretical foundation, the students will be enabled to design the roadmap of a change project and apply selected CM-tool along the way.
Course overview
Given the importance of international tourism the course aims at providing an understanding of the phenomena, concepts and frameworks of international tourism. The course focuses on the following components:
This course provides you with a sound understanding of international tourism. You will be able to:
Course content:
This project offers you the chance to learn negotiation-techniques and –tricks, so that in the future you can conduct your negotiations successfully and confidently. There will be a focus on practical exercises, in which you can implement the skills acquired. Finally, a general overview and helpful tips will be gained from the perspective of a hotel purchasing agent.
The basic content of this course is globalization in tourism, developments in international tourism markets and development perspectives of international tourism. A main emphasis is put on cases that deal with sustainability and sustainable development in the tourism industry.
The course covers
There are people who like to work alone and see benefits in doing so. Others like to work in a team, however often we do not have a choice and teamwork is a basic requirement in the working place and it is a valuable skill in the personal tool-box. Working together might be complex but if we add a diverse working environment it is even more challenging as more communication skills, creativity and negotiating abilities are required.
Analysing group dynamics in general and in a diverse environment in particular, conflict management and decision making will be part of the topics in this course.
The students will be offered various scenarios where teamwork is needed. Furthermore, trainings will be carried out along the lessons so the students can implement the learnt theories.
Internet Marketing introduces students to the fundamental principles of digital marketing, including how to create and implement effective digital marketing strategies. Through a combination of lectures, case studies, and hands-on projects, students will learn how to develop and execute marketing campaigns across a variety of digital channels such as search engines, social media, email, and mobile apps.
Course overview:
Techniques of project planning:
Course overview
The course is about how to find sponsors in a systematic way by applying the management process. Thus the probabilty rises to convince companies to act as sponsors. The course also highlights the integration of sponsorships into the companies communication policy. Additionally, the role and instruments of public relation activities of companies will be discussed.
Course overview
Different language courses on different levels are offered. A short entry test will be made at the beginning of the semester to identify suitable courses.
Last update: 07.07.2022; Changes possible